Look Book - the Spring Summer hot list
In our latest instalment of Look Book we review the Spring Summer print in fashion and lifestyle. So, let’s see which catalogues, brochures and direct mail campaigns have caught the eye of the JPS Limited team...
Taking the top spot as our absolute favourite is Hush. It’s a brand, for us, that always gets it right. We love the mix of matt and gloss papers in this catalogue. It feels great and the difference in texture helps differentiate sections within the catalogue.
Hush also produces a monthly magazine for its customers. Styled beautifully, the magazine ties in the fashion range with editorial and has a real aspirational feel to it. A stylish way to keep customers engaged and is actually a thoroughly good read.
The Fold – a JPS Limited client. The Fold never disappoints. Always sophisticated, always elegant and always beautifully put together. It’s one very classy A5, even if we do say so ourselves. What’s more, the judging panel at this year’s Direct Commerce Awards agree with The Fold taking home the Best Luxury Brand accolade.
Sweaty Betty – print is supposed to be eye catching and Sweaty Betty certainly meets the brief. It’s fun, engaging and from the catalogue that landed on our doorstep to the smaller piece picked up in store they keep it consistent.
Cox & Cox – a JPS Limited client. This is a beautiful example of a large format perfect bound catalogue. It’s a new look for Cox & Cox this season as it usually prints in small format. We think it makes a big statement.
Crew Clothing Company – the print finish on this catalogue is incredible. It’s been created using one of the nicer grades of uncoated stock. It looks high end and feels beautiful.
Steamer Trading Cookshop – a JPS Limited client. We love the matt texture, it sets the photography off to a tee. We’re very proud of this project.
Jack Wills – we love Jack Wills’ fun little self-mailer. Bang on brief for its target audience by being young and fun.
Brora – we think the luxury fabric swatch insert in this catalogue is great. An ingenious tactile addition which we’ve rarely seen used before, but cleverly brings the brand to life and off the page.
Lakeland – things have changed with Lakeland and we think the new format works brilliantly. Bravissimo – Summer in a large format - all you need to complete the feeling is a cocktail (or two).