DCA Annual Summit
Start date: 15/06/2017
End date: 15/06/2017
Jun 15, 2017 8:45 AM
This action packed day forms the highlight of the direct commerce community’s year, and for 2017 it will be bigger & better than ever.
For starters, we have secured top American speaker and author Kevin Hillstrom to deliver a keynote address:
Three Trends In Modern Commerce
In this session, Kevin will describe why so many of the marketing tactics we read about (engagement, social, omnichannel to name a few) have not yielded sales gains. Kevin will focus on three trends that his clients are executing upon… 1. Low-cost or no-cost customer acquisition, 2. New product or new merchandise development, 3. How commerce will more closely resemble sports entertainment in the future.
Kevin will also be delivering a full afternoon “high level” session, which will run alongside the main Summit agenda - Evaluating the Three Trends in Modern Commerce - Click here for more details.
Due to popular demand, we are also delighted to welcome Amy Africa back. Amy is known around the world as the number one expert on all things digital. She will be hosting two sessions as part of the main Summit agenda:
The good, the bad & the downright ugly – a whistle stop tour of sites you can learn from (morning)
When you are looking for great sites you can learn from and emulate – don’t stop there. Be sure you also look at examples of sites you don’t want yours to become. Join Amy on an exhilarating “site seeing” tour that will make you laugh, make you cry, astound and inspire you – as well as make the process of mapping your own ongoing site improvement projects all the easier. Expect inspiration by the bucket load.
20 ways to dramatically improve your online sales and "Ask Amy" Q&A (afternoon)
Everyone comes to DCA conferences knowing that they’ll take away great ideas they can implement in their businesses. Today, Amy will share no less than 20 practical, tactical and entirely reliable secret tips that she knows will enable you to smash your sales targets. Some are so simple you could be kicking yourself (or your ecommerce team/service provider) – others entirely logical & utterly achievable without requiring any additional budget – some which could be showing you their value within mere days. Amy is a unique force. You can pre-submit your questions to her when you book your place to receive her expert take on the pressing issues in your business. The best will be included in the unique Ask Amy clinic which brings this powerful session to a successful conclusion.
We also have Matty Curry, Head of eCommerce at Lovehoney speaking in the afternoon as part of the main Summit agenda:
Everybody else is doing it, why can’t we?
Matty Curry, Head of eCommerce at Lovehoney
How do you plan to optimise your website for your customer's needs? In this session, Matt will take you through the optimisation process at Lovehoney, from building an experience map, user research, segmented analytical deep-dives, and testing hypotheses, to ensure that Lovehoney's customers are always satisfied.
Growth through self-disruption
Michel Koch, Chief Marketing Officer, Time Inc
Hear TIME inc's journey into new business models, including how they did it and what they learnt.
In addition to these, running alongside the main Summit agenda we have Andrew Wilson, expert in delivering his acclaimed half day Catalogue Creative Masterclass in the morning, and in response to demand have also added Behind Closed Doors which will be hosted by DCA President Emeritus Nigel Swabey so that client side CEO’s and board directors can discuss pressing issues and solutions with their peers.
Please find our speaker gallery here.
We will be adding more sessions to the main Summit agenda that tackle digital & multichannel marketing and operations issues with many renowned expert practitioners taking the stage to share experience and insight, including Tod Norman, Communications Planner Content Lead, Royal Mail MarketReach. The agenda will also accommodate the hugely popular 5 minute “pitch” sessions* enabling a number of suppliers to let our audience know about their latest innovations and developments.
Broomhouse Suite, The Hurlingham Club
Ranelagh Gardens, Fulham, London SW6 3PR
All places include refreshments, a buffet lunch and complimentary wi-fi. DCA members will receive access to the available speaker presentations post event.
DCA Members - Half day £175 per person or full day £245 per person.
Non members - Half day £250 per person or full day £345 per person
All rates are subject to VAT at the prevailing rate and all bookings are considered final.
For more information or to book please call 01271 855545 or email us.