DCA Autumn Conference
Start date: 01/11/2017 at 08.30
End date: 01/11/2017 at 17.00
Nov 01, 2017 8:30 AM
Join us to focus on all the issues that matter to our members and the wider direct commerce community. Share in sessions on international development; personalisation; digital print; Black Friday tactics; new technologies and solutions; social commerce, GDPR update & more ……
To speak at this event, please submit a title & synopsis by clicking here
Tod Norman, Royal Mail will be doing a session on 'Programmatic Advertising'
Victoria Laws, Scotts & Co
Matt Curry, Lovehoney - Everybody else is doing it, why can't we?
How do you plan to optimise your website for your customer's needs? In this session, Matt will take you through the optimisation process at Lovehoney, from building an experience map, user research, segmented analytical deep-dives, and testing hypotheses, to ensure that Lovehoney's customers are always satisfied.
Matt Whelan, The Specialist works & guests - Mastering Video Marketing
How do I utilise my video assets for maximum results? How do I measure video success? What technical tricks can I use to get the most from YouTube, Facebook and other platforms? Matt will talk you through the answer to these questions and more, with hands-on tips on video deployment through YouTube, social media and online video platforms. This session will cover maximising organic video visibility as well as the most effective tactics in paid video promotion. Matt will also discuss the role of video within your channel mix and how you translate video KPIs into business success metrics, including integration with TV activity.
Jayne Reddyhoff, Zanzi Digital - 7 Proven ways to increase your AdWords click through rate
Imagine being able to rank higher and pay less for your Google AdWords advertising. This is not a pipe dream, it is possible if you can dramatically improve the Click Through Rate of your adverts.
Chloe Thomas, eCommerce Masterplan - 1+1=5: Using Cross-channel Funnels to Maximise Sales and Profits
In this session you'll learn how to combine your marketing channels into funnels that drive far greater sales than each channel alone can deliver, and all whilst improve ROI. The potential combinations are endless, so Chloë will also share some real life examples to inspire you to look at your marketing activity in a different way.
Mick Coles, Eclipse 4DM & Daniel Dunn, Paperplanes - Increasing Response and ROI for ecommerce with Print and Programmatic Mail™ Solutions
Discover the innovations in mail that are improving response and generating enviable ROI, for some of the UK’s leading ecommerce and mail order brands.
Mick Coles (Sales Director, Eclipse 4DM) and Daniel Dunn (Founder, Paperplanes UK) show you how to utilise fully variable and highly targeted mail solutions, including Programmatic Mail™, to drive traffic, improve conversion and generate increased revenue for your business.
Andy Cockburn, Mention Me
Victory Services Club
63-79 Seymour Street
Registration commences at 8.30am with the first session starting at 9.20am.
DCA Member earlybird offer - £270 per person for firm bookings made & paid for in full by 1st September. Thereafter the rate is £320 per person.
Non-member earlybird offer - £420 per person for firm bookings made and paid for in full by 1st September. Thereafter the rate is £470 per person.
All rates quoted are subject to VAT at the prevailing rate.