New member benefits announced

We are pleased to share advance information on our brand new member benefit initiative formulated by our Council co-chairs advisory board and aimed at delivering even better value to all DCA member companies. Effective from 5th September all client side (retailer) companies joining for the first time, or renewing membership, or reactivating membership after a break, can choose and claim one of an initial three valuable new services. This will provide an immediate and tangible return on investment making membership even more valuable. Here is a snapshot of what is on offer:

Face to Face Catalogue Critique & Clinic – a one-to-one half day with Tony Adams, Catalogue Council coChair, in which your brand and creativity strategy, catalogue and direct marketing can be reviewed. This session is completely bespoke to each individual member’s requirement providing a wealth of insights and advice. The agenda will be pre-agreed prior to each session so as to ensure all attention is fully focused on the member’s priorities. Location: London, Brighton or on your premises on a date agreed. These sessions are ordinarily charged at over £300 – so present a great added extra for all client side members.

Google Analytics Healthcheck - An in-depth review of members’ Google Analytics accounts will help uncover which vital settings haven’t be configured correctly, and what insight members may be missing out on. Performed by one of DCA Digital Council Co-chair Dan Croxen-John’s AWA Google Analytics specialists, the resulting report is delivered in an easy to read checklist style with a clear indication of what needs attention and why it is important. Members will need to provide access to their Google Analytics accounts for the work to be undertaken. A 30 minute pre-arranged call will take place for the presentation and discussion of findings to complete the package which would ordinarily cost over £300.

A Comprehensive Full Print Audit – a face to face half day either onsite in your offices, or in Bicester, with one of Webmart’s print management specialists in which all of the current print items member companies deploy will be examined, discussed and costed using Webmart’s proprietary software solution. Members can expect to receive comparative rates, advice on tweaking formats to achieve greater savings and managing the ongoing print procurement process for direct marketing materials including full and mini catalogues, POS promotional materials, as well as transactional and head office print. The advice imparted during these in-depth sessions ordinarily yield large savings – and by taking up this option members can also save the usual £500 fee.

& for our Associate Members and Sponsors from the Supplier community, we offer a special Supplier Spotlight feature, one per service/solution category each month - on a first come first served basis, which will include a link from the DCA website’s home page to a full profile on the member’s business together with links to case studies, white papers and latest news. 


Katy Ingram, Head of Marketing, Feather & Black opted for the face to face catalogue critique: "We had a very productive catalogue review session with Tony (MD, TA Design) which was very beneficial for our new designer who hasn’t worked on catalogues before but also a great opportunity for our seasoned catalogue designers to revisit best practice and challenge what we are doing"

For more information please call our team on 01271 855545 or email us.