Katy Ingram - 2017 DCA elections candidate

PROFESSIONAL PROFILE

I have over fifteen years’ experience, working with upmarket homewares and fashion in multi-channel retail companies. My roles have involved blending brand, creative and data to deliver seamless customer journeys in store and online. Although retail customer journeys’ have changed massively over this period, the ability to to recruit and retain customers is as important as ever. I use database marketing and web analytics as the building blocks to profitably grow a customer database. I develop a continuous culture of ‘test and learn’ in this fast changing retail landscape to improve trading performance and team capability. I am passionate about investing in research and customer insight to drive brand strategy and product development. I have worked primarily in small to medium sized businesses where it is necessary to train and develop small but agile marketing teams.

FEATHER & BLACK

Founded back in 2004, started with just one simple commitment: to create quality products and inspirational design for you and your family. Feather & Black sells everything you need from beautifully crafted beds, bedroom furniture and accessories to the best quality bedding, bedlinen, cushions and throws to dress your bed.

The business has always continued to offer unrivalled style coupled with a real understanding of what makes a good night's sleep. Feather & Black is also serious about providing you with the service you deserve, and encourages you to come into any one of the 25 stores nationwide to talk about how we can help you create your perfect bedtime. You can also shop online at www.featherandblack.com, request a brochure, sign up for our newsletter and order a selection of fabric swatches from our upholstered ranges.

MANIFESTO

Whether you are new to retailing or an old hand, a small start up or a fast growing business, we all need an informal and friendly environment where we can share our stories of success (and failure!).

Whilst everything around us changes, there is a spirit of sharing knowledge via the DCA conferences, round tables and networking events that prevails. My commitment as a board member is simply to keep the DCA relevant for all of us by ensuring we all continue to grow and learn profitably with even more training programmes, community events and membership offers.