Catalogue Council

Catalogues & print media are enjoying a renaissance with increasing numbers of High Street and pure-play online merchants recognising their power in driving footfall and traffic. Most DCA members have, of course, long deployed catalogues knowing that catalogues whether mailed to customers and targeted prospects, inserted in national or specialist publications, enclosed with customer orders, or distributed in-store result in sales. The DCA Catalogue Council has been created to provide members with access to true expertise in catalogue design, production, and targeted marketing, taking in all of the key disciplines involved in producing successful catalogues. From leveraging hot spots, to writing compelling copy, managing photo-shoots and styling, to achieving the very best results throughout the catalogue creative and production process.

We will be curating and publishing white papers and How to Articles, creative critiques, and reviews, as well as news spanning the world of print, mailing, direct marketing. This will include new catalogue launches and formats, information from paper suppliers and printers, package and media insert opportunities, production resources, creative and a whole lot more. We will also cover the use of other print media like, for example, off-the-page advertising, loose inserts in media, door drops and take-ones.

We invite you to send us your news, views, tips, viewpoints and any comments on our content to: info@direct-commerce-association.com


Tony Adams

Tony set up TA Design in 1993 and has built an impressive client list with his talented team. Tony started his career with Freemans, where his work included responsibility for advertising, direct mail as well as producing the very first specialogues seen in Britain. He may call it 'colouring in' but his work continues to be at the cutting edge of the industry, applying the latest techniques and best practice. With 30 years practical experience, Tony remains passionate about the added value that exceptional catalogue design can bring to any business. And as a very hands-on designer himself, he puts that theory into practice every day.

His total commitment to our sector is demonstrated by his being a judge for the Direct Commerce Awards and a DCA Board Member, where he also lectures regularly as part of his focus on putting something back into the industry. Tony adds: "With well over 1,500 catalogues designed, and every one a unique challenge – it's the best job in the world!" Tony believes passionately that any catalogue can sell more effectively and give a better ROI, and also look more stylish and better reflect the brand. The TA team shares this philosophy. Our clients tell us that they benefit from our committed to continual improvement and desire to regularly challenge the effectiveness of their catalogue. They find it helpful to benefit from our insight and knowledge in catalogue planning/strategy meetings - plus an external pair of eyes and knowledge of the wider industry provides a valuable health check.

Andrew Wilson

Andrew has been a multi-channel consultant for the past 15 years and has become well known in the sector. Prior to that he held senior positions up to board level in client side companies since starting his first job in mail order in 1980. Now having recently acquired a stake in a client side business, he is turning his hand to all of the requirements of a small niche direct business.

He will be continuing to provide some of his long term consultancy clients with strategic advice but his new venture will now occupy the lion’s share of his time. Andrew frequently writes in industry media and presents at conferences both in the UK and abroad. He has been a judge of the ECMOD Direct Commerce Awards panel many times and has written the Catalogue Critique Tool for Royal Mail.