Whilst some of us are responsible for a single channel, many have a wider remit and key foundations like data, brand, CRM, technology infrastructure, buying & merchandising, and customer service operations all sit here. In this quickly evolving landscape, what serves us well today may not be ideal tomorrow. We need to stay on top of trading legislation, to ensure that our member businesses lead rather than follow, and stand up as role models for others.
Alongside the practical issues we need to address, multichannel is also changing company culture and redefining the development needs within our teams. Our Council has been created to promote best practice, to provide insight and know-how across all the key areas, and more. We aim to offer strategic, practical and insightful information for business owners and principals, senior management and all those whose work supports and leads multichannel trading.