Copywriting Intensive Workshop

Start date: 14/06/2018 at 09.15
End date: 14/06/2018 at 13.00

Jun 14, 2018 9:15 AM

What's your copy problem? Do you:

  • Sometimes not know where to start?
  • Struggle to incorporate keywords?
  • Find it hard to get to the right length?
  • Worry about capturing the right tone of voice?
  • Feel unsure when to use benefits or features?

In this fun and practical half day workshop, expert copywriter Mel Henson demystifies the art of copywriting and reveals the rules and guidelines that underpin successful copy.

Whether you’ve been writing for years and want a refresher, or you’re just starting out and need to know the basics, Mel will help you write better product copy, and enjoy it!

Mel Henson has been writing sales copy for over 20 years, getting results that one client described as ‘stratospheric’, and has trained copywriters all over the world, from Cape Town SA to Christchurch NZ.

She learned the craft of copywriting at Ogilvy & Mather Direct from Drayton Bird who says, ‘Mel is one of the few writers who really understands this business’.

Mel is the lead copywriter at Words that Sell and head of creative at AWA Digital, an international conversion rate optimisation (CRO) agency. Clients include Donald Russell, Canon, Interflora, Mothercare, The Royal Mint, and The Royal Academy.

She is also the author of Amazon business bestseller ‘Flicks and Clicks’, the only book about copy that shows you how to optimize catalogues as well as websites.


Timings:

Registration from 8.30am I Workshop starts 9.15am I Lunch 1.00-2.00pm


Venue:

The Hurlingham Club, Ranelagh Gardens, London, SW6 3PR. Click here for directions.


Rate (including refreshments & workbook):

DCA Members - £175pp or join the Annual Summit after lunch and make a day of it for £245pp

Non members - £245pp or join the Annual Summit after lunch and make a day of it for £385pp

All rates are subject to VAT at the prevailing rate.


We will be running this workshop in various locations later on this year, email us to register your interest.

mel henson.jpg Mel Henson