DCA Regionals - East Anglia
Start date: 25/09/2018 at 09:30
End date: 25/09/2018 at 16:00
Sep 25, 2018 9:30 AM
Join us in Suffolk for the second in our series of regional events hosted by DCA executive board member Martin Harvey.
The copywriting workshop (please see full details below) will run until lunchtime, you can then enjoy an afternoon of networking and focused discussion on the topics that matter.
More details to follow, click here to register your interest
What's your copy problem? Do you:
- Sometimes not know where to start?
- Struggle to incorporate keywords?
- Find it hard to get to the right length?
- Worry about capturing the right tone of voice?
- Feel unsure when to use benefits or features?
In this fun and practical half day workshop, expert copywriter Mel Henson demystifies the art of copywriting and reveals the rules and guidelines that underpin successful copy.
Whether you’ve been writing for years and want a refresher, or you’re just starting out and need to know the basics, Mel will help you write better product copy, and enjoy it!
Mel Henson has been writing sales copy for over 20 years, getting results that one client described as ‘stratospheric’, and has trained copywriters all over the world, from Cape Town SA to Christchurch NZ.
She learned the craft of copywriting at Ogilvy & Mather Direct from Drayton Bird who says, ‘Mel is one of the few writers who really understands this business’.
Mel is the lead copywriter at Words that Sell and head of creative at AWA Digital, an international conversion rate optimisation (CRO) agency. Clients include Donald Russell, Canon, Interflora, Mothercare, The Royal Mint, and The Royal Academy.
She is also the author of Amazon business bestseller ‘Flicks and Clicks’, the only book about copy that shows you how to optimize catalogues as well as websites.
Earlybird Rate (including all refreshments & workbook):
DCA Members - £175 per person
Non members - £245 per person
All rates are subject to VAT at the prevailing rate.