BlueVenn reveals new Adestra email connector 

BlueVenn and Adestra have announced that they have formed an alliance to combine the single customer view, analytics and segmentation capabilities of the BlueVenn customer analytics and real-time customer journey automation platform with Adestra's email marketing solution.

The partnership allows for collaboration across the two businesses supported by joint marketing initiatives and co-innovation in the data, analytics and automation space to address the challenges faced by modern customer-focused marketers.

The new two-way integration allows for the seamless transfer of analytics-driven customer segments into Adestra's enterprise email marketing platform to execute highly targeted campaigns, bringing the resulting data from the campaigns back into the BlueVenn Customer Data Platform for further analysis and insight.

Over the coming months, the BlueVenn and Adestra teams will continue to work closely on providing capabilities for multi-brand organisations, with a particular focus in the retail, publishing and leisure sectors. The collaboration helps solve the unique problems that multi-brand organizations face in the process of becoming First-Person Marketers and reaching their customers in a hyper-personalized way, at scale, throughout the customer journey.

BlueVenn Marketing DirectorAnthony Botibolcommented:

"This technology partnership is particularly interesting for us due to the nature of Adestra's multi-brand capabilities. We already share some fantastic clients where they require both insight and marketing automation capabilities across more than one brand, so deepening our existing relationship makes sense.

"This new connector as part of BlueVenn 2017.2 means great news for our existing Adestra clients who wish to dive deeper into their customer data and build sophisticated campaigns. It will also benefit those seeking a complete marketing analytic and customer journey management solution with the flexibility to fit comfortably into their existing stack."