Savvy Circles - confirmed topics

Connect with your customers using Social Media - Richard Hunter, SocialSidekick

  • Learn how to capitalise on website traffic and sales with social media
  • Learn more about your customers
  • Learn the basics of 'social selling'
  • Grow your social audience and engagement

Blurring the lines between digital and print marketing - Stuart Payne, Webmart 

  • As consumer shopper behaviour changes and customers move from instore to digital to print and back again; we show trends, theories, research, innovation and case studies that maximise sales through omnichannel marketing.
  • The discussion will focus on how analog marketing creates cut through in a digital environment.
  • Focus on data profiles and insights combined with creativity, customer engaging, affinity, creativity, multiple channels and show how relevancy and timeliness can increase and maximise results.
  • Show case studies with practical applications and prove the benefits of omnichannel marketing and ROI.

Discover how to optimise your website like a pro, Dan Croxen-John, AWA digital

  • Learn how you could get double-digit increases in your website conversion rate
  • What are the most important tools you can use to get inside the heads of your website visitors
  • How to run low-cost usability sessions
  • What is your value proposition and what you can do to strengthen it to increase conversion
  • How to get valuable insight into your split-tests before you launch them
  • What are the key metrics for successful optimisation - even if you haven’t got masses of traffic
  • … along with case studies that show you what you can do today...

Recruiting and retaining customers ... using Direct Mail - Jonathan Edwards, Xerox

  • Discuss real life examples where physical and direct mail work harder together

Recruitment & retention strategies - An elderly market perspective - Andrew Peirce, Managing Director, Cosyfeet

  • Overview of the Cosyfeet brand strategy
  • How the brand strategy is changing
  • What has been working well for others

Programmatic Mail in the Catalogue Industry - David Amor, First Move Direct Marketing 

  • Adding value by using existing data and artificial intelligence
  • Shopping Cart Abandonment Recovery
  • From mass communication to personalised communication
  • Innovating using a Jeff Bezos Amazon philosophy

Engage, Acquire and Retain your customers better than ever before - Charlotte Graham & Graham Reed, Callimedia

  • The importance of data segmentation and profiling for effective consumer engagement with direct mail, particularly in a post GDPR world
  • Integrating direct mail automated email workflows for optimum multichannel
  • Using offline communications to drive people online for better engagement and acquisition of consumers
  • Looking at case studies that Engage, Acquire and Retain customers, from data strategy to multichannel campaign delivery